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Flying an airplane is an intricate dance between four fundamental forces: weight, lift, thrust, and drag. Each force plays a crucial role in keeping the aircraft aloft and moving forward. Surprisingly, these principles of flight can be applied to another complex realm: marketing. In the competitive business landscape, achieving altitude and sustained growth requires a strategic approach that addresses the critical components of marketing. Let's explore how marketing is like flying an airplane and why businesses need to balance these four forces to lift off to success.